Last Updated: 4 June 2026
Agreement: Privacy Policy and Terms of Service together
Customer: An individual requesting services via the Platform
Controller: Elo Applications Limited, Flat 3, 38 Manchester Street, Marylebone, London, UK
Elo, we, us, our: Elo Applications Limited
Elo Helper: An individual offering services via the Platform
Personal Information: Any information that identifies you directly or indirectly, as defined by UK GDPR
Platform: Elo's website, booking forms and mobile application (collectively)
You: Users of the Platform, including Elo Helpers and Customers
TLS: Transport Layer Security for data in transit
UK GDPR: UK General Data Protection Regulation
This Privacy Policy explains how Elo Applications Limited ("Elo", "we", "us", "our") collects, uses, stores, shares, and deletes your Personal Information when you use our website, booking forms and mobile application (collectively, the "Platform"). We collect only the Personal Information necessary for the purposes outlined in this Policy, ensuring compliance with UK GDPR. It also outlines your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using the Platform, you confirm that you have read and understood this Privacy Policy and our Terms of Service, which together form the Agreement. If you do not agree with these terms, please refrain from using the Platform. Elo Applications Limited, located at Flat 3, 38 Manchester Street, Marylebone, London, UK, acts as the Data Controller for your Personal Information.
Data Controller: Elo Applications Limited, Flat 3, 38 Manchester Street, Marylebone, London, UK.
This section provides a brief overview of our privacy practices for clarity. We collect contact details, such as your name and email, billing data, and usage data, such as device type or location, with your consent. We collect this information to operate the Platform, connect Elo Helpers with Customers, process payments, ensure safety, and improve our services. You have the right to access, correct, delete, or transfer your data, object to certain processing, or withdraw consent at any time. We protect your data using encryption and access controls. We share your data only as necessary, such as with other users for task coordination, payment processors like Stripe, or for legal compliance. For any questions or to exercise your rights, you can contact us at hello@elotheapp.com. Please read the sections below for full details.
For clarity, "Elo," "we," "our," or "us" refers to Elo Applications Limited. "You" refers to users of the Platform, including Elo Helpers, who offer services, and Customers, who request services. The "Platform" encompasses Elo’s website and mobile application. "Personal Information" means any information that identifies you directly or indirectly, as defined by UK GDPR. An "Elo Helper" is an individual offering services via the Platform, and a "Customer" is an individual requesting services via the Platform.
We collect Personal Information to operate the Platform, facilitate services, and ensure safety. Below are the types of information we collect:
When you use the Platform, you provide certain information. This includes your contact information, such as your name, email address, phone number, and physical address. You also provide a profile photo. For billing purposes, your payment card details are collected directly by our payment processor (Stripe); we receive only transaction records such as amount, status, and billing address. Additionally, you provide profile information, such as skills, work history, availability, service descriptions, reviews, and ratings. When communicating through the Platform, you provide messages sent via the Platform and interactions with customer support. For services, you provide details of services requested or provided, including time, date, location, and specific requirements.
We automatically collect certain information when you use the Platform. This includes device information, such as your device type, operating system, browser, IP address, and unique device identifiers. We also collect usage information, including
pages visited, features used, time spent, and click patterns. If you consent, we collect precise location data, or we may derive city or postcode-level data from your IP address. Additionally, we collect technical information, such as log files, cookies, and similar technologies, as detailed in our Cookie Policy in Section 11.
We may collect information from third parties. If you register via Google or Apple, we collect basic profile data, such as your name and email address, from these sign-in providers. We also receive transaction details from our payment processor and other relevant data from Elo Helpers, as outlined in Section 6.
We process your Personal Information under specific legal bases as defined by UK GDPR, as described below.
We process certain data to perform our contract with you. This includes contact information, billing information, service information, communication information, and profile information. We use this data to operate the Platform, connect Elo Helpers with Customers, process payments, provide support, and enforce our Terms of Service.
We process certain data based on your explicit consent. This includes precise location data, marketing preferences, and cookies. We use this data to provide location-based services, send promotional materials, and personalise your experience. You may withdraw consent at any time by adjusting the relevant permission in your device settings, where applicable, or by emailing
hello@elotheapp.com.
We process certain data based on our legitimate interests. This includes contact information, device information, usage information, communication information, and profile information. We use this data to improve Platform functionality, prevent fraud, ensure safety, analyse usage, and resolve disputes. Our interests, such as fraud prevention and platform integrity, are balanced against your rights to justify data processing. You may object to this processing by emailing hello@elotheapp.com, and we will review your request within 30 days, stopping processing if your rights outweigh our interests, unless required by law.
We process data to comply with legal obligations, such as tax requirements, fraud prevention, and cooperation with law enforcement.
We use your Personal Information for specific purposes, being to (i) operate the Platform by enabling account creation, service matching, and functionality; (ii) facilitate services by connecting Elo Helpers with Customers and coordinating tasks; (iii) process payments to handle transactions and billing; (iv) communicate with you by sending service updates, notifications, and promotional materials with your consent; (v) provide support to resolve issues and disputes; (vi) ensure safety by preventing fraud, investigating suspicious activity, and maintaining trust; (vii) improve services by analysing usage, conducting research, and enhancing user
experience. We also process your Personal Information in order to comply with legal and regulatory requirements.
We share your Personal Information as necessary, as outlined below.
Elo Helpers and Customers can view relevant profile details, such as name, photo, and ratings, to coordinate tasks. Reviews and ratings you provide may be publicly visible on the Platform.
We share data with third-party service providers who process it only on our behalf and on our instructions to support Platform operations. These include: Stytch, for account authentication and sign-in; Stripe, to process payments and tasker payouts; Amazon Web Services, to store data such as profile and message images securely with encryption; Google Maps Platform, to display maps and convert addresses and postcodes into map locations; Expo, to deliver push notifications to your device; Sentry, to collect crash reports and performance diagnostics that help us identify and fix problems; and Brevo, to send service-related and, with your consent, promotional emails. We do not sell your Personal Information, and we do not share it with advertising networks.
We share data to comply with laws, court orders, or regulatory requests. We may also share data to protect our rights, property, or safety, or that of our users, and to investigate fraud or violations of our Terms of Service.
In the event of mergers, acquisitions, or asset sales, we may transfer your data, ensuring equivalent privacy protections are maintained.
We retain Personal Information only for as long as necessary. Account information is retained until you delete your account, plus an additional 12 months for legal compliance. Transaction records are kept for 7 years to meet tax requirements. Communication records are retained for 3 years to support dispute resolution. Location history (the record of places associated with your past activity) is retained for up to 30 days and then automatically deleted, except where it relates to an ongoing task or where we are required to retain it longer to resolve a dispute or to comply with the law; your most recent location, used to operate the Platform, is retained while your account is active and is deleted when you delete your account. Marketing data is retained until you withdraw consent. When data is no longer needed, we securely delete or anonymise it using industry-standard methods.
You have several rights under UK GDPR. You may request a copy of your Personal Information. You can correct inaccurate or incomplete data. You may request deletion of your data when it is no longer needed or when you withdraw consent. You can limit processing in certain cases, such as during dispute resolution. You may receive your data in a structured, machine-readable format for portability. You can object to processing based on legitimate interests or marketing. You may withdraw consent for processing at any time. You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk. To exercise these rights, email hello@elotheapp.com. We will verify your identity, such as through account login, and respond within one month.
We take appropriate technical and organisational measures to protect your Personal Information. Personal Information is encrypted in transit using TLS. Our databases are encrypted at rest to the AES-256 standard by our cloud hosting provider, and particularly sensitive data, such as phone numbers, addresses, and message content, is additionally encrypted at the application level. We limit access to Personal Information to those who need it to operate the Platform. In the event of a personal data breach, we will notify the Information Commissioner’s Office and affected individuals where required by UK GDPR, and take steps to mitigate any harm.
Your data may be transferred outside the UK, such as to cloud providers in the European Economic Area or the United States. We ensure compliance through UK government adequacy decisions, such as for the EEA, standard contractual clauses for providers like AWS or Google in the US, and binding corporate rules where applicable. We monitor changes to adequacy decisions and update our practices as needed.
Our mobile app does not use cookies; it stores information such as your login session securely on your device. Our website uses only essential cookies that are necessary for it to function, such as for page navigation, security, and session management. We do not use cookies for advertising. You can manage or block cookies through your browser settings, although blocking essential cookies may affect how the website works.
With your consent, we may send you promotional emails. You can opt out at any time using the unsubscribe link in those emails or by emailing hello@elotheapp.com. Service-related communications, such as task updates, will continue as they are essential for Platform use.
The Platform is intended for users aged 18 and older. We do not knowingly collect data from anyone under 18, and we will promptly delete any such data if detected.
We may update this Privacy Policy to reflect legal or operational changes. We will notify you at least 30 days before changes take effect through email for registered users or a Platform notice, such as a pop-up or banner on the website or app. The “Last Updated” date will be revised accordingly. Your continued use of the Platform after changes indicates acceptance.
For questions or to exercise your rights, contact us by email at hello@elotheapp.com or by post at Elo Applications Limited, Flat 3, 38 Manchester Street, Marylebone, London, UK. For complaints, you may contact the UK Information Commissioner’s Office at ico.org.uk.
This Privacy Policy is effective as of 3 June 2026.